Published by Union Square & Co., the 304-page hardcover book sells for $27.99.Ī marketer, author, podcaster and personal branding expert, Licht is the founder of Leave Your Mark, a multimedia brand and consultancy. “I’ve always been passionate about mentoring, and with ‘On Brand’ I’m confident that I can help people understand who they already are, who they want to be, and ensure other people see them that way,” said Licht on Tuesday. The book also tackles managing reputation and surviving cancel culture, understanding value and negotiating, and navigating a rebrand in the event of a professional pivot. In “On Brand,” she writes that how one shows up in person, over email and on social media communicates a personal brand. As Licht explained, a well-defined personal brand can secure professional longevity - what you do today may not be what you do tomorrow. The bestselling author of “Leave Your Mark,” Licht shares her insider strategies for developing a personal brand to ensure that one’s name gets dropped in the right rooms and that people know the value one might add.
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